Record
Interactive product demos for marketing teams
Embed interactive demos on your site and in campaigns. Buyers explore the real product before they ever book a call.
example.com/product-tour
Acme
Product
Customers
Pricing
Book a call
Acme product tour
Step 3 of 6
Get the full walkthrough
Steps 4 to 6 show reporting and billing.
Work email
maya@example.com
Continue the tour
A working demo on the page beats a screenshot and a form.
Why marketing teams use interactive demos
Buyers want to see a product before they talk to anyone. An interactive demo on a landing page, pricing page, or campaign email lets them try the core workflow in a few minutes, without a signup or a sales call.
For marketing, the value is the data that comes back. Every embed and trackable link records which visitors engaged, how far they went, which step lost them, and who left an email in a lead form, so campaign reporting moves from clicks to real product interest.
For marketing at a glance
Best placements
Homepage, feature pages, pricing, paid landing pages
Lead capture
Forms on any step, with email and custom fields
Attribution
UTM parameters, referrer, trackable link per channel
Formats
Embed, link, social card, MP4 video
Reporting
Completion, drop-off, CTA clicks, leads
Built for demand generation
Top of funnel proof, captured and measured.
Know which campaign actually created demand
Give every campaign its own trackable link, then compare engaged sessions instead of raw clicks. Step level drop-off shows you where the story loses people.
One trackable link per campaign or channel
Completion rate and step drop-off per demo
Lead capture with an engagement score on every session
Campaign performance
Q3 launch
Landing page embed
612 opens
LinkedIn trackable link
238 opens
Email trackable link
141 opens
Completion rate
46%
Leads captured
31
Best performing step
Step 3, create demo
Every channel keeps its own attribution, so budget follows what actually converts.
How marketing teams use it
1. Record the core flow
Capture the product path that makes your value obvious, in minutes.
2. Embed and distribute
Put it on the landing page, in the email sequence, and behind your paid campaigns.
3. Qualify with data
Score engagement and pass the warmest leads to sales with the context of what they viewed.
What an interactive demo replaces
Most landing pages ask a visitor to trust a screenshot or sit through a video. A demo lets them use the part of the product they came for, and tells you which part that was.
The generic hero video
A video plays the same 90 seconds at everyone. An embedded demo lets a visitor click into the feature they care about, and the step funnel shows which feature that was.
The gated PDF
Swap a static download for a walkthrough with a lead form placed on the step where interest is already obvious. You capture the email after the value, not before it.
The campaign guess
One trackable link per channel means paid, email, social, and partner traffic each report their own opens, completion rate, and captured leads.
Running a demo led campaign
What separates a demo that fills the pipeline from one that only collects views.
1
Match the demo to the ad
If the ad promises automated invoices, the demo should reach an automated invoice within five steps.
2
One trackable link per channel
Separate links for paid, email, social, and partners keep attribution clean.
3
Ask for the email after the result
Place the lead form once the viewer has seen the outcome, not before the first click.
4
Review the funnel every week
Fix the step with the largest drop before spending more on traffic.
Marketing questions, answered
Embedding, capture, and attribution.